Melalui statistik portal Socialbakers (sebelumnya Facebakers), Candytech mencatat pengguna aktif bulanan Facebook telah mencapai 596 juta anggota.
Co-founder Candytech, Jan Rezab, mengatakan bahwa informasi agregat ini diperoleh dari alat (tool) iklan di Facebook. "Jika Anda mencoba membuat iklan melalui Facebook Advertising, Anda dapat memilih target pengguna menurut lokasi," kata dia seperti dikutip TechCrunch, Jumat 15 Januari 2011.
Melalui alat itu, Facebook akan menunjukkan berapa banyak anggotanya di lokasi tersebut. Menurut Rezab, melalui metode itu pengguna Facebook di AS telah mencapai 146 juta anggota.
Sebelumnya, menurut comScore, Facebook telah menjadi website terbesar ketiga di dunia. Jejaring sosial ini diperkirakan bisa menggaet 648 juta pengunjung (unique visitors) dari seluruh dunia pada November 2010. Socialbakers juga mengungkapkan bahwa sejumlah negara telah menyokong pertumbuhan Facebook yang lumayan besar dalam enam bulan terakhir. Sepanjang enam bulan itu, Amerika Serikat mencatat pertumbuhan lebih dari 20,7 juta pengguna baru, India 8,3 juta pengguna baru, Indonesia lebih dari 8 juta pengguna baru, Filipina 6,2 juta pengguna baru, dan Meksiko 5,8 juta pengguna baru.
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